About
Owner - Roger Ciliberto
Roger has spent 20 +years leading sales team's selling SaaS. Originally from Upstate NY, he began his career at 3M company and has held many roles building and leading teams in both New York, Boston and later the Florida market.
In Boston, he worked for a startup called TrueAdvantage which delivered a SaaS lead gen software to comp
Roger has spent 20 +years leading sales team's selling SaaS. Originally from Upstate NY, he began his career at 3M company and has held many roles building and leading teams in both New York, Boston and later the Florida market.
In Boston, he worked for a startup called TrueAdvantage which delivered a SaaS lead gen software to companies in need of sales leads. After two successful years, he was asked to open a remote branch in Rochester, NY where his team outsold the corporate location almost twofold.
After TrueAdvantage endured a series of setbacks, new ownership relocated Roger back to Massachusetts in 2005 to set up an Inside Sales team at the new Corporate HQ in Southborough, MA. He was then appointed VP of Sales.
Roger left TrueAdvantage in January 2008 and joined Reed Business Interactive (‘RBI’), a subsidiary of Reed Elsevier.
At Reed, he was hired to build an inside sales team focusing on securing online ads for this publishing and marketing firm. He built a team of ten reps. The inside team grew to 18 by mid-2009 and continued its success. Reed eventually announced the pending sale of RBI in 2009 and eventually began to sell off parts of his organization which led him to seek new opportunities.
At Avention, (formerly OneSource), he continued to lead a new business sales organization in selling SaaS which leverages Sales 2.0 and partnerships. His team, increased revenue quarter over quarter as Avention continued to release new products and cutting edge solutions to help sales organizations achieve quotas.
After a brief stay at NetBrain where he built an enterprise sales team of 10, he launched the new US sales team for Companybook in 2016.
From there he joined Sprout, which was a CRM and marketing software that catered to cannabis dispensaries nationwide. Sprout was sold to WM Technologies in 2021. After this successful exit, Roger began helping organizations such as Silverthorn Country Club, St. Frances Xavier Cabrini and others with their marketing needs. Today he continues to help organizations with their online presence and marketing needs.
Grab a copy of his book,"Ketchup for Your Sales Process" available on Amazon, Barnes and Nobles or other book sites.